Joint Venture Marketing

You have a story to tell, but no one is going to see it if it just sits on your website’s news section. Whether it’s a product, service, or any other kind of positive development, communicating your story to the marketplace is key. That’s where a Joint Venture Marketing Campaign can help.

Partnering with our editorial and marketing teams, we will help you craft a narrative around your company to create an engaging and compelling story. And using our media outlets, we’ll promote that story to a wide audience of industry professionals across online, print, social, and podcasting.

A Glacier RIG JV campaign is the most effective way to put yourself in front of Mining’s largest audience.

The campaign includes

Publish Across 3 Major Websites

Your story will be featured on The Northern Miner, MINING.COM, and Canadian Mining Journal, reaching a total audience over 1 million unique monthly visitors from around the globe. Our highly targeted and engaged audience become your advantage.

Reach 140K+ Newsletter Subscribers

Connect directly with our most dedicated readers through our newsletters. Your story will be featured alongside the high-quality editorial content that our readers have come to expect.

Gain the Authority of Print

Full or Double-Page Story in The Northern Miner Print Edition

The Northern Miner print edition is among North America’s leading mining publications, and one of the oldest and most respected globally. Our paid audience of 10k means our readers will be highly engaged and invested in your content.

We limit JV Articles in the print edition to a maximum of 2 per issue, separated in the front and feature section, meaning maximum impact for your story.

Benefits of Print


Articles that appear in print are viewed with more credibility.


Disseminating your article on a print edition masthead has a more authoritative look and feel.


The Northern Miner is a 100% paid print subscription. This means our audience is highly engaged and invested in our content.

Republishing Rights

You own the full republishing rights to your article and will receive an official copy for your own distribution.

Publish on the World's Leading Mining Website

With over 700K unique visitors per month, is the world’s most visited mining news website. It provides fast, comprehensive insights for a constantly moving industry.

Massive Monthly Audience

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Sessions reaches its massive audience through multiple digital platforms including search portals, social media, newsletters and website.

2022 Monthly Unique Visitors on MINING.COM

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Lead the Conversation on Social Media

Social Media is an integral part of our news flow. Our brands have a large and influential presence across the most important social networks for B2B marketing.

Leverage our combined social audience to ensure your article gains as much traction in the marketplace as possible.

Every campaign includes a guaranteed minimum of 100,000 impressions across Twitter, Facebook, and LinkedIn.

The Northern Miner


Your JV Article will be promoted on TNM, CMJ & Twitter feeds for maximum exposure.


Your post is supported by a targeted paid Facebook campaign to drive additional traffic.


Investors and mining professionals follow the latest mining developments & commentary through our respective LinkedIn feeds. Your JV Article will be included in our daily news flow.

Extend Your Engagement with Retargeting

Don’t miss out on any opportunities with our optional retargeting feature. We will create a retargeting campaign contextually to extend your story’s engagement with individuals in specific, pre-defined demographics. That means better conversions and less pressure on potential customers, maintaining your brand’s integrity, but ensuring you don’t miss out on the most important leads.


The Northern Miner Podcast offers a fresh perspective on the week’s mining events. The show has gained popularity quickly, averaging over 7,000 plays per month and growing.

Hosted by Northern Miner Online Editor, Adrian Pocobelli, the platform offers an engaging and conversational format to tell your story to the investment community.

Mining Minute

Listen on

Adrian Pocobelli, MA (ENGL)

Online Editor of The Northern Miner and Host of The Northern Miner Podcast

The Process

  • Step 1 | Collaboration

    The Northern Miner will assign a writer to begin working with you to frame your story. We will identify the central theme of your article that will inform your message across all media platforms.

  • Step 2 | Approval

    Our approval process ensures your campaign reflects your objectives and reinforces the key facts and figures of your project.

  • Step 3 | Launch

    Your campaign will launch across all platforms simultaneously (unless you prefer otherwise). This includes websites, newsletters, print, social media and podcast.

create an engaging and compelling story with us







Single Campaign


Quarterly Campaign


All Digital Features Included


Single Campaign


Quarterly Campaign


All Digital Features Included


Single Campaign


Quarterly Campaign


All Digital Features Included


Single Campaign


Quarterly Campaign

CEO Podcast

Add to Digital, Bronze, Silver or Gold package


Single Campaign


Quarterly Campaign

Retargeting Campaign

Add to Digital, Bronze, Silver or Gold package



Get Your Story In Front of Mining's Largest Audience

Contact Our Sales Team Today


Sales Executive

Robert Hertzman

Sales Executive