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The Northern Miner (TNM) is a one-of-a-kind information resource. With over 100 years of experience serving the mining and exploration industry, crucial reports by The Northern Miner writing staff inform the decision-making process of thousands of high-performing mining professionals.
Boasting one of the only 100% paid circulations in the industry, The Northern Miner readers make for a uniquely captive audience.
| Avg. Monthly Users | Avg. Monthly Pageviews | Avg. Monthly Digital Ads Impressions | Avg. Time on Page | Total Subscribers | Avg. Email Open Rate |
|---|---|---|---|---|---|
|
40,200+ |
110,000 |
1,000,000 |
1:54 |
20,000+ |
38% for paid subscribers |
Based on website and email data for the period of September 2019 – September 2020.
24K+
23K+
8K+
The Northern Miner has two e-Newsletters. A Daily e-Newsletter which is sent to 3,800 paid subscribers five times a week, and a Weekly e-Newsletter which is sent to 7,000 opt-in subscribers once a week.
38%
average open rate
13%
click-through rate
35%
average open rate
11%
click-through rate
of readers have purchasing influence. Your message will be reaching your target audience
of readers use The Northern Miner to help make purchasing decisions
of readers indicate The Northern Miner meets the needs of their industry
of readers spend 15 minutes to more than 1 hour reading each issue
of readers have directly contacted advertisers from the newspaper
This industry-leading newspaper is the primary source of business information for industry buyers and key decision-makers. Engage buyers by leveraging our deep content and tools.
Display ads appear on The Norther Miner’s website, e-newsletter, daily stock tables and more. We offer a wide range of IAB-compliant ad units.
An effective way to increase brand presence, as well as to promote new products and services.
Print ads are available in many sizes from 1/16 of a page to a full page on The Northern Miner which is sent out bi-weekly to a highly engaged paid audience.
Allows advertisers the opportunity to present their brands alongside editorial topics.
Joint Venture Articles combine our award winning journalism with our ability to reach audiences across a number of digital and traditional channels. This campaign includes a sponsored story on TNM website for 2 weeks and in the daily & weekly e-newsletter, and promotion on our social media platforms.
This option allows promoted editorial to flow with our existing content and benefits from The Northern Miner’s integrity, circulation and targeted readership base.
Spotlight sponsorship includes a company logo on the podcast page, NorthernMiner.com, podcast promo ads and the company will be mentioned at the beginning and end of each episode.
Mining Minutes includes four 1-minute interviews over one month conducted by TNM Podcast Host and full distribution stats for each episode.
Advertisers can position themselves as thought leaders in the industry to a highly engaged audience of over 6,000 monthly listeners.
Generate leads and get your message to investors utilizing over 600,000 monthly readers on The Northern Miner, MINING.COM and Canadian Mining Journal.
Drive leads with well written editorial content and have an article published on three of the biggest mining industry media brands.
| Type of Ad | Size (pixels) | Position | Cost |
|---|---|---|---|
|
Responsive Premium Top Banner |
Responsive |
Appears on ALL web pages |
$2,195 per month |
|
Leaderboard |
728x90 |
Appears on ALL web pages |
$1,020 per month |
|
Rotating Logo |
N/A |
Appears on ALL web pages |
$415 per year |
|
Big Box #1 |
300x250 |
Homepage plus Story page |
$805 per month |
|
Big Box #2 |
300x250 |
Homepage plus Story page |
$730 per month |
| Type of Ad | Size (pixels) | Headline | Position | Cost |
|---|---|---|---|---|
|
Leaderboard/Mobile Leaderboard |
728x90 320x50 (mobile) |
N/A |
N/A |
$1,015 per month |
|
Big Box #1 |
300x250 |
N/A |
N/A |
$805 per month |
|
Big Box #2 |
300x250 |
N/A |
N/A |
$730 per month |
|
Horizontal Text |
N/A |
45 Characters |
300(440 w/o thumb) |
$625 per month |
| Package | Cost |
|---|---|
|
Online Only (News Now Digital Plus) |
$6,500 |
|
Half Page + Online |
$8,500 |
|
Full Page + Online |
$11,500 |
|
Double-Page + Online |
$17,500 |
Get your story in front of the largest audience in mining with a Joint Venture article. Distributed across The Northern Miner, MINING.COM and Canadian Mining Journal, as well as social media, this is the most effective way to engage with our highly targeted audience of mining professionals.
| Spotlight Sponsor | |
|---|---|
|
6 months $1,750 per month |
12 months $1,300 per month |
|
Mining Minute |
|
|
$3,650 per month |
|
One update is permitted at the beginning of each month.​
Our accepted file types include GIF, JPG, PNG and some third-party ad tags.
Maximum file size is 50 KB.
TNM offers a maximum of 30 seconds of animation for the Medium Rectangle and 22 seconds for the Half Page, or three loops, to ensure the most effective display of your digital ad.
A border of at least one pixel is required for ads that contain a white or light background.
TNM requests advertisers use only user-initiated audio in their ads. A functioning on/off button is required.
TNM does not support pop-ups of any kind. Ads that negatively impact the user experience in any way will be disabled without prior notice.
Responsive websites (automatically optimize to fit smartphones, tablets and other mobile devices) will require an additional Mobile Leaderboard ad size to be provided to replace the Leaderboard ad size. Please contact your account executive to learn more.
| Tabloid Size | Width | Height | 1x | 6x | 12x | 26x |
|---|---|---|---|---|---|---|
|
1 Page |
10" |
15 1/4" |
$9,185 |
$8,605 |
$7,875 |
$7,405 |
|
1/2 Page |
8" 10" |
10" 8" |
$5,980 |
$5,380 |
$4,825 |
$4,250 |
|
1/3 Page |
6" 8" |
8" 6" |
$3,725 |
$3,355 |
$3,040 |
$2,675 |
|
1/4 Page |
6" 8" |
6 3/4" 5" |
$3,040 |
$2,640 |
$2,360 |
$2,200 |
|
1/6 Page |
4" 6" |
6 1/2" 4 1/4" |
$2,045 |
$1,750 |
$1,570 |
$1,340 |
|
1/8 Page |
4" 6" |
5" 3 1/4" |
$1,570 |
$1,420 |
$1,260 |
$1,130 |
|
1/12 Page |
4" |
3 1/4" |
$1,035 |
$930 |
$835 |
$710 |
|
1/16 Page |
4" |
2 1/2" |
$835 |
$750 |
$680 |
$578 |
Applicable taxes extra. For Career Advertising rates contact your sales representative.
Tabloid Newsletter
Printed Web Offset: Type Page Size: 10 1/4″ x 15 3/4″
Column Width: 11 5/16″, 5 columns per page
Agency Commission: 15% of gross billing to recognized agencies. Professional or Website Directory and other charges, such as trimming, printing or inserts and inserting charges are non-commissionable.
Electronic Material:
For available Sizes and Rates please contact your
sales representative.
Publish Date: February 2022
Advertising Deadline: January 2022
Publish Date: December 2022
Advertising Deadline: October 30, 2022
Contact:
George Agelopoulos
gagelopoulos@northernminer.com
Publish Date: June & November 2022
225 Duncan Mill Road, Suite 320
Toronto, Ontario, Canada
M3B 3K9
Tel: +1 (416) 510 6789
Fax: +1 (416) 510 5138
Call Toll-Free Canada & USA:
1 888 502 3456
