The Northern Miner

The number one source for quality information on junior, mid-tier and major mining companies

The Northern Miner (TNM) is a one-of-a-kind information resource. With over 100 years of experience serving the mining and exploration industry, crucial reports by The Northern Miner writing staff inform the decision-making process of thousands of high-performing mining professionals.

Boasting one of the only 100% paid circulations in the industry, The Northern Miner readers make for a uniquely captive audience.

Avg. Monthly Users Avg. Monthly Pageviews Avg. Monthly Digital Ads Impressions Avg. Time on Page Total Subscribers Avg. Email Open Rate
40,200+
110,000
1,000,000
1:54
20,000+
38% for paid subscribers

Based on website and email data for the period of September 2019 – September 2020.

Social Reach

16K+

LinkedIn Followers

20K+

Twitter Followers

7.4K+

Facebook Followers

Audience

The Northern Miner has two e-Newsletters. A Daily e-Newsletter which is sent to 3,800 paid subscribers five times a week, and a Weekly e-Newsletter which is sent to 7,000 opt-in subscribers once a week.

Over 10,000

total e-newsletter audience

Paid Audience

38%

average open rate

13%

click-through rate

Opt-In Audience

35%

average open rate

11%

click-through rate

E-Newsletter Audience

0%

President

0%

Geologist

0%

Manager

0%

Director

0%

Vice President

0%

General Manager

0%

Partner

0%

Business Dev. Manager

0%

Exploration Manager

0%

Librarian

0%

Consultant

0%

Chief Financial Officer

Newspaper Stats

0%

of readers have purchasing influence. Your message will be reaching your target audience

0%

of readers use The Northern Miner to help make purchasing decisions

0%

of readers indicate The Northern Miner meets the needs of their industry

0%

of readers spend 15 minutes to more than 1 hour reading each issue

0%

of readers have directly contacted advertisers from the newspaper

Advertise with TNM

This industry-leading newspaper is the primary source of business information for industry buyers and key decision-makers. Engage buyers by leveraging our deep content and tools.

  • Display Ads
  • Print Advertising
  • Joint Venture Articles
  • Podcast Advertising
  • News Now Digital Plus

Display ads appear on The Norther Miner’s website, e-newsletter, daily stock tables and more. We offer a wide range of IAB-compliant ad units.

Benefit:

An effective way to increase brand presence, as well as to promote new products and services.

Print ads are available in many sizes from 1/16 of a page to a full page on The Northern Miner which is sent out bi-weekly to a highly engaged paid audience.

Benefit:

Allows advertisers the opportunity to present their brands alongside editorial topics.

Joint Venture Articles combine our award winning journalism with our ability to reach audiences across a number of digital and traditional channels. This campaign includes a sponsored story on TNM website for 2 weeks and in the daily & weekly e-newsletter, and promotion on our social media platforms.

Benefit:

This option allows promoted editorial to flow with our existing content and benefits from The Northern Miner’s integrity, circulation and targeted readership base.

Spotlight sponsorship includes a company logo on the podcast page, NorthernMiner.com, podcast promo ads and the company will be mentioned at the beginning and end of each episode.

Mining Minutes includes four 1-minute interviews over one month conducted by TNM Podcast Host and full distribution stats for each episode.

Benefit:

Advertisers can position themselves as thought leaders in the industry to a highly engaged audience of over 6,000 monthly listeners.

Generate leads and get your message to investors utilizing over 600,000 monthly readers on The Northern Miner, MINING.COM and Canadian Mining Journal.

Benefit:

Drive leads with well written editorial content and have an article published on three of the biggest mining industry media brands.

Key Dates for Advertisers

TNM 2021 Feature Issues
TNM Symposium

Digital Advertising Rates

Web Advertising Rates

Type of Ad Size (pixels) Position Cost
Responsive Premium Top Banner
Responsive
Appears on ALL web pages
$2,195 per month
Leaderboard
728x90
Appears on ALL web pages
$1,015 per month
Logo Box
200x60
Home Page
$415 per year
Medium Rectangle (Top)
300x250
Homepage plus Story page
$805 per month
Medium Rectangle (Bottom)
300x250
Homepage plus Story page
$730 per month

E-Newsletter Rates

Type of Ad Size (pixels) Headline Position Cost
Leaderboard/Mobile Leaderboard
728x90
320x50 (mobile)
N/A
N/A
$1,015 per month
Medium Rectangle (Top)
300x250
N/A
N/A
$805 per month
Medium Rectangle (Bottom)
300x250
N/A
N/A
$730 per month
Horizontal Text
N/A
45 Characters
300(440 w/o thumb)
$625 per month

Joint Venture Rates

Package Cost
Online Only (News Now Digital Plus)
$6,500
Half Page + Online
$8,500
Full Page + Online
$11,500
Double-Page + Online
$17,500

Your article will live on the main homepage of MINING.COM, Northern Miner and Canadian Mining Journal for one week, be included in our email newsletters, and be posted on our social media accounts with a guarantee of 150,000 impressions.

Podcast Advertising Rates

Spotlight Sponsor
6 months
$1,750 per month
12 months
$1,300 per month
Mining Minute
$3,650 per month

Web Ad Sizes

Leaderboard

728 pixels wide x 90 pixels wide

Mobile Leaderboard

320 pixels wide x 50 pixels wide

Medium Rectangle

300 pixels wide x 250 pixels wide

Logo Box

200 pixels wide x 60 pixels wide

Digital Ad Specifications

Updating Artwork

One update is permitted at the beginning of each month.​

File Type

Our accepted file types include GIF, JPG, PNG and some third-party ad tags.

File Size

Maximum file size is 50 KB.

Animation

TNM offers a maximum of 30 seconds of animation for the Medium Rectangle and 22 seconds for the Half Page, or three loops, to ensure the most effective display of your digital ad.

Updating Artwork

A border of at least one pixel is required for ads that contain a white or light background.

Audio

TNM requests advertisers use only user-initiated audio in their ads. A functioning on/off button is required.

Pop-Ups

TNM does not support pop-ups of any kind. Ads that negatively impact the user experience in any way will be disabled without prior notice.

Responsive

Responsive websites (automatically optimize to fit smartphones, tablets and other mobile devices) will require an additional Mobile Leaderboard ad size to be provided to replace the Leaderboard ad size. Please contact your account executive to learn more.

Print ADvertising Rates

Advertising Rates (Full Colour) Frequency (Per Insertion Rate)

Tabloid Size Width Height 1x 6x 12x 26x
1 Page
10"
15 1/4"

$9,185

$8,605

$7,875

$7,405

1/2 Page
8"

10"
10"

8"

$5,980

$5,380

$4,825

$4,250

1/3 Page
6"

8"
8"

6"

$3,725

$3,355

$3,040

$2,675

1/4 Page
6"

8"
6 3/4"

5"

$3,040

$2,640

$2,360

$2,200

1/6 Page
4"

6"
6 1/2"

4 1/4"

$2,045

$1,750

$1,570

$1,340

1/8 Page
4"

6"
5"

3 1/4"

$1,570

$1,420

$1,260

$1,130

1/12 Page
4"
3 1/4"

$1,035

$930

$835

$710

1/16 Page
4"
2 1/2"

$835

$750

$680

$578

Applicable taxes extra. For Career Advertising rates contact your sales representative.

Mechanical Specs

Tabloid Newsletter

Printed Web Offset: Type Page Size: 10 1/4″ x 15 3/4″

Column Width: 11 5/16″, 5 columns per page

Agency Commission: 15% of gross billing to recognized agencies. Professional or Website Directory and other charges, such as trimming, printing or inserts and inserting charges are non-commissionable.

Electronic Material:

  • Digital fils only. PDF/X-1a files preferred.
  • 300 dpi. files for best resolution.
  • All fonts and images must be embedded and files flattened.
  • All colours used must be CMYK or Grayscale.

Professional DIrectory

For available Sizes and Rates please contact your
sales representative.

Exploration Trends & Developments

Publish Date: February 2021

Advertising Deadline: January 2021

Mines Handbook

Publish Date: December 2021

Advertising Deadline: October 30, 2021

Contact:

George Agelopoulos
gagelopoulos@northernminer.com

Diamonds in Canada Magazine

Publish Date: June & November 2021

Contact Information

Joe Crofts

Sales Manager

+1 (416) 510 6816

Michael Winter

Sales Representative

+1 (416) 510 6772

Address

Toronto Head Office

225 Duncan Mill Road, Suite 320
Toronto, Ontario, Canada
M3B 3K9

Tel: +1 (416) 510 6789
Fax: +1 (416) 510 5138
Call Toll-Free Canada & USA:
1 888 502 3456

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